Work
Case studies from research programs across Google, Meta, Microsoft, and Salesforce.
Productivity software · Google Docs · 2022 – 2025
Building the document type taxonomy that now grounds all of Google Docs strategy
Replaced vague, abstract discussion of "users" with a concrete, quantified taxonomy of what people actually produce in Google Docs — now the shared lens the team uses for strategy, AI eval specs, and template prioritization, adopted well beyond Docs itself.
10 shipped Docs features grounded in this work; adopted by Meet and Gmail for their own strategy
Conversational AI · Meta AI · 2025
Rebuilding AI evaluation around the conversation, not just the turn
Identified that existing model evals judged single turns against static metrics and missed conversation dynamics entirely — then built and validated a new conversation-level evaluation methodology grounded in discourse analysis.
New conversation-level rubric + methodology adopted to inform the 1–3 year roadmap
Hardware / Human Factors · Microsoft Surface · 2013 – 2014
Defining requirements for an all-new digital pen architecture, from scratch
Led hardware design research for the Surface Pro 3 pen — a complete shift from the prior Wacom-based stack — building first-of-its-kind benchmarking methods for a product category with almost no academic precedent.
Shipped in Surface Pro 3/4 and Surface Book; 2 co-invented patents (5 granted filings)
Generative AI · Google Docs · 2023 – 2025
Grounding and guiding Google Docs' GenAI feature development
When Google Workspace accelerated its GenAI investment in 2023, UXR had to learn how to best support it. Built the roadmap-prioritization method, the model evaluation process, and the usability approach that Docs AI features now run on.
Grounded Docs' 2025+ GenAI strategy; supported Help Me Create, Corpus Grounding, and Cover Images launches
Productivity software · Docs, Sheets, Slides, Drive · 2023 – 2024
Coordinating a 4-product research program for Workspace's first visual refresh in 8 years
Led the research program behind Google Workspace's first full visual refresh since 2016 — coordinating four researchers across Docs, Sheets, Slides, and Drive to de-risk a multi-product launch against change aversion at a billion-user scale.
~1 billion users impacted; highly successful launch, reviewed at VP level
Enterprise / Data Cloud · Salesforce · 2026
Scaling research coverage by teaching PMs to run their own studies — safely
Designed and led Salesforce's first PM Research Enablement program: a tiered review system and template scaffold that lets product managers run tactical usability studies independently while research keeps its hand on quality.
90+ PMs onboarded; 4 fully certified, 10 in training, 3 studies live within the first months
Enterprise / Developer Tools · Google Cloud Platform · 2016 – 2019
Building the GCP Marketplace roadmap from zero, one partner interview at a time
Stood up the research foundation for the GCP Marketplace transaction platform MVP from scratch — an 8-step process running from partner interviews through MaxDiff prioritization — that grounded a 25-engineer team's roadmap directly in partner needs.
First launch ≈ 25% of 2020's total Marketplace revenue in 6 months; 60% drop in reported customer issues